THE ROLE IN THE PROJECT
What we build with Keitaro.
Keitaro is a campaign tracker. We use it to understand the path between click and result, with easy-to-interpret naming and data conventions.
How we implement it.
- 01
We are preparing the infrastructure
We establish the hosting environment, tracking domain and access. We document traffic sources and tracked events.
- 02
We are setting up the campaign
We define parameters, links and destinations. We connect conversion reporting through the appropriate method of integration.
- 03
We validate the data
We go through test clicks and conversions, check attribution and possible duplicates. We use reports for transparent comparisons.
Example of a practical result
A test trail from the campaign link to the conversion, with the source correctly identified in the report.
