COURSE 01149 €
VIDEO COURSE / Search & performance
Google Ads
Be there when customers are looking for a solution.
Learn how to build Google Ads campaigns based on search intent. You work with relevant phrases, ads, landing pages and conversions to understand where the budget is going and what is worth testing.
View the course syllabusPRACTICAL SKILLS
What you will be able to do.
- 01
Group searches by user intent.
- 02
You build relevant campaigns and ads.
- 03
You prepare conversions and traffic measurement.
- 04
Analyze search terms, costs and results.
YOUR PROJECT
A Search campaign structured around a real offer.
You build an intent map, ad groups and relevant messages. You prepare the landing page, conversion measurement and a report for the next decisions.
From theory to a digital product.COURSE SYLLABUS
A clear path.
Step by step.
6 modules · Video lessons · Hands-on project
01Offer and search intent
- You define the desired commercial result
- Separate informational searches from commercial ones
- Rate the page you're sending traffic to
02Keywords and structure
- You build the list of relevant expressions
- You understand the matches and the exclusions
- You organize campaigns and ad groups
03Ads that match search intent
- Write clear titles and descriptions
- You prepare the ad resources
- Check the connection between the message and the landing page
04Budget and launch
- You choose the settings that suit the objective
- Plan your budget and test limits
- Go through the checks before activation
05Conversions and analytics
- You define the actions that matter to the business
- You understand the connection to measuring tools
- Check the data before jumping to conclusions
06Optimization and reporting
- Analyze search terms and costs
- You prioritize adjustments and tests
- You build a decision-oriented relationship
Video lessons become accessible after confirmation of payment.
WHO IS IT FOR
Is this the right course
for you?
- Entrepreneurs who want relevant traffic from Google.
- Freelancers who want to build and report on Search campaigns.
- Beginners who want to understand the link between search and conversion.
What you need
It is useful to have a website or a landing page and a defined offer. Site access and analysis accounts are useful for measurement exercises. The advertising budget is not included.
REGISTRATION, SIMPLE
From registration
to the first project.
- 01
We chat on WhatsApp
You choose the course and receive the information about availability, registration and payment.
- 02
We confirm payment
You receive payment confirmation and details about accessing the video lessons.
- 03
You learn, apply and complete
You follow the lessons and build the project at your own pace. After completing the entire course, you receive the diploma of completion.
FREQUENTLY ASKED QUESTIONS
Before
the first step.
Is this course about SEO or about ads?
It's about paid advertising through Google Ads, with a focus on Search campaigns. SEO and organic indexing are covered in the Website and landing page course.
Is there a guaranteed cost per conversion?
No. Costs vary by market, competition, offer, page and configuration. You learn to measure and adjust campaigns, not chase a guaranteed result.
Do I get a diploma at the end of the course?
Yes. After the full completion of the chosen course, you receive a completion certificate from CursuriOnline.md. The diploma confirms the completion of the course and mentions the field studied. If you also choose mentoring, you work individually with the mentor on the same course, depending on the package chosen.
Can I work with a mentor on this course?
Yes. For this course you can choose personal mentoring 1 to 1 on Zoom, regardless of the direction studied. Focus, Project and Accelerate packages offer 4, 8 or 12 sessions, with varying levels of feedback and support. Mentoring is paid for separately from the video course; we choose the package and the calendar together before signing up.
How do I register and pay?
Press the sign up button. WhatsApp opens with the course name and price filled in the message. You get the payment details there; payment is not processed on this page.
How do I get access to video lessons?
Access is granted after confirmation of payment. Before payment, we discuss on WhatsApp the availability of the course and how to access it. Video lessons and student account are not publicly available on this page.
Google Ads / 229 €
