THE ROLE IN THE PROJECT
What we build with Google Tag Manager.
Google Tag Manager organizes the implementation of measurement tools. We learn the relationship between tags, triggers, and variables, and the role of a consistent dataLayer.
How we implement it.
- 01
We define the measurement plan
We choose the relevant actions: request sent, product added or order completed. We set the names and parameters of the events.
- 02
We deploy the container
We install the container and configure the tags and triggers. We correlate their activation with the visitor's consent choices.
- 03
We check and publish
We use Preview mode to confirm when each tag fires. We remove duplicates and publish a documented version.
Example of a practical result
A form event sent only once, only on successful submission, and checked in test mode.
