THE ROLE IN THE PROJECT
What we build with Google Analytics.
GA4 helps us see what sources bring visitors and what actions they take. We start with business questions, then choose useful events and reports.
How we implement it.
- 01
We configure the property
We create the web property and flow. We choose only one installation method to avoid sending data twice.
- 02
We measure actions
We define events and relevant key events. We use consistent UTM parameters and respect consent settings.
- 03
We read the reports
We check the data in debugging tools, then analyze the purchase and user journeys. We separate observations from conclusions that require more data.
Example of a practical result
A simple report that links the source of a visit to an important action, with verified events and no duplicates.
