THE ROLE IN THE PROJECT
What we build with Meta Pixel.
The Meta Pixel connects certain actions on the website with the Meta advertising tools. We work with a plan of events and check the data before using it in optimization.
How we implement it.
- 01
We choose the events
We map business actions to relevant events: product view, request or purchase. We define the necessary parameters.
- 02
We implement controlled
We install the pixel using the appropriate method for the website and configure the activation based on consent. We avoid parallel installations.
- 03
We are testing in the Events Manager
We go through the actions and check the events and values. If there is also server-side reporting, we check for deduplication.
Example of a practical result
A Lead or Purchase event verified in the Meta tools and triggered on the correct action.
